colors
Back to gallery

Striking Sakura

#ef68aa
Notes

Striking Sakura (#EF68AA) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (331°, 81%, 67%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ef68aa
RGB
rgb(239, 104, 170)
HSL
hsl(331, 81%, 67%)
HWB
hwb(331 41% 6%)
OKLCH
oklch(70.1% 0.180 352.2)
HSV
hsv(331, 56%, 94%)
LAB
lab(62.64% 58.66 -9.44)
LCH
lch(62.64% 59.42 350.86)
CMYK
cmyk(0%, 56%, 29%, 6%)

Etymology

Striking
adjective

The progressive participle of strike, to hit. Used as a color word since the seventeenth century for hues that command immediate attention. Striking red, striking blue: the implication is saturation combined with visual impact. Sits at the bright-bucket center alongside bold and punchy.

Sakura
noun

The flowering cherry — Prunus serrulata — and the unifying spring color of Japanese aesthetic life. The color refers to a somei-yoshino cherry in full bloom: a soft, slightly cool pale red-pink with the matte finish of five-petaled bloom. Lighter than rose, cooler than coral, with the ephemeral weight of a flower whose two-week bloom defines an entire season's poetry.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ef68aa
Original
#7a88ac
Protanopia
#9fa0a7
Deuteranopia
#ff6182
Tritanopia
#898989
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.90:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.23:1

Related Colors

Canvas