Velvety Titan Amaranth

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Greek Τιτάν, primeval-Titan-or-Saturn-moon. As a color modifier, titan implies a Saturn-moon-and-methane-haze-and-primeval quality, the visual register of Saturn-moon-Titan-and-Cassini-Huygens hand-Saturn-moon-and-methane-haze-and-primeval Saturn-moon-Titan-and-Cassini-Huygens-and-Kraken-Mare titan-and-Saturn-moon-and-methane-haze surfaces under Saturn-moon-Titan-and-Cassini-Huygens-and-Kraken-Mare orange-haze-and-cryo-volcano-and-methane-lake outer-system-light. Sits at the modifier-and-cosmic end of the grid, parallel to saturn and neptune in usage.

The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.