Lurid Mûre
Lurid Mûre (#ED9DF2) is a soft violet with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (296°, 77%, 78%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin lūridus, pale-yellow / sickly — sharing root with lūror (yellowish-pallor). As a color modifier, lurid implies a saturated-and-shocking-and-sickly-bright quality, the bright color of Penny-Dreadful-and-Pulp-Fiction sensational-cover-art bright-and-pulpy printing. Sits at the bright-and-shocking end of the grid, parallel to garish and gaudy in usage.
French for blackberry / mulberry (Rubus fruticosus / Morus nigra) — the deep-violet aggregate-drupe of European hedgerows and Morus tree-fruit, both important anthocyanin-rich autumn fruits. Mûre color refers to a freshly picked Rubus fruticosus aggregate-drupe in a Berry hedgerow: a saturated, slightly cool deep violet with the matte finish of anthocyanin-rich aggregate-drupelet cluster on hand-collected fruit.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.