Acid Wine
Acid Wine (#ED68B7) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (324°, 79%, 67%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin acidus, sour — sharing root with English acrid and acerbic. As a color modifier, acid implies a saturated-and-citric-and-zingy quality, the bright color of lemon-and-lime citrus-fruit-flesh and acid-yellow fluorescent-pigment surfaces. Sits at the bright-and-cool end of the grid, parallel to acidic and electric in usage.
Fermented grape juice — the universal red of viticulture from Tuscany to Mendoza. Wine as a color refers specifically to a young Cabernet Sauvignon or Syrah in a glass: a saturated, slightly red-shifted deep purple-red with the optical clarity of a fluid free of suspended solids. Cooler than burgundy, warmer than mulberry, with the agricultural weight of a fluid whose color comes principally from anthocyanin pigment in the grape skin.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.