Live Beaujolais
Live Beaujolais (#EC7E95) is a soft red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (347°, 74%, 71%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English libban, to live — used as a color word since the nineteenth century for hues that read as active or animate. Live wire, live color: the implication is luminance combined with the optical impression of internal motion. Sits in the bright-bucket center alongside vivid and vibrant.
The French wine region just south of Burgundy — and the Gamay-based reds of Beaujolais Nouveau. The color refers to a fresh Beaujolais Nouveau in a glass: a saturated, slightly cool red with the optical brightness of low-tannin young wine. Lighter than Burgundy, brighter than Chianti.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.