Striking Agora Goldenrod

The progressive participle of strike, to hit. Used as a color word since the seventeenth century for hues that command immediate attention. Striking red, striking blue: the implication is saturation combined with visual impact. Sits at the bright-bucket center alongside bold and punchy.

Greek agora, Greek-marketplace. As a color modifier, agora implies a Greek-and-Athens-marketplace quality, the visual register of Athenian-and-Spartan-Agora hand-built marketplace-and-civic-meeting-square agora-and-stoa-and-bouleuterion classical-Greek architectural surfaces under Athenian-Agora-and-Spartan-Lacedaemon classical light. Sits at the modifier-and-architecture end of the grid, parallel to forum and stoa in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.