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Effervescent Rouge

#eb77aa
Notes

Effervescent Rouge (#EB77AA) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (334°, 74%, 69%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#eb77aa
RGB
rgb(235, 119, 170)
HSL
hsl(334, 74%, 69%)
HWB
hwb(334 47% 8%)
OKLCH
oklch(71.6% 0.153 354.0)
HSV
hsv(334, 49%, 92%)
LAB
lab(64.77% 50.33 -6.33)
LCH
lch(64.77% 50.73 352.83)
CMYK
cmyk(0%, 49%, 28%, 8%)

Etymology

Effervescent
adjective

Latin effervēscēns, boiling-out — present-participle of effervesce, sharing root with fervere (to boil). As a color modifier, effervescent implies a saturated-and-bubbling-and-active quality, the bright color of Champagne-and-Prosecco effervescent-wine carbonation-bubble-light reflection. Sits at the bright-and-effervescent end of the grid, parallel to fizzy and sparkling in usage.

Rouge
noun

French for red, but in English borrowed specifically as the cosmetic — the powdered or creamed cheek color of eighteenth-century European court fashion, originally derived from carmine. The color sits between rose and coral, warm enough to suggest blood under skin, cool enough to read as paint rather than blush. The Communist rouge of revolutionary France carries the same word but a different etymology of the pigment.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#eb77aa
Original
#8690ac
Protanopia
#a4a5a7
Deuteranopia
#fa718a
Tritanopia
#939393
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.71:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.75:1

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