Earnest Virgo Hibiscus

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Latin virgo, virgin-or-maiden-of-the-zodiac. As a color modifier, virgo implies a maiden-and-earth-sign-and-Mercury-ruled-mutable-earth quality, the visual register of Hellenic-Virgo-and-Astraea-maiden hand-maiden-and-earth-sign-and-Mercury-ruled-mutable-earth Hellenic-Virgo-and-Astraea-maiden-and-Spica-grain virgo-and-maiden-and-earth-sign surfaces under Hellenic-Virgo-and-Astraea-maiden-and-Spica-grain late-summer-and-August-and-September mutable-earth-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to leo and libra in usage.

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.