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Blazing Berry

#e969bb
Notes

Blazing Berry (#E969BB) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (322°, 74%, 66%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e969bb
RGB
rgb(233, 105, 187)
HSL
hsl(322, 74%, 66%)
HWB
hwb(322 41% 9%)
OKLCH
oklch(70.1% 0.183 343.6)
HSV
hsv(322, 55%, 91%)
LAB
lab(62.52% 58.67 -19.41)
LCH
lch(62.52% 61.80 341.70)
CMYK
cmyk(0%, 55%, 20%, 9%)

Etymology

Blazing
adjective

Old English blǣse, flame — present-participle of blaze. As a color modifier, blazing implies a saturated-and-bright-flaming quality, the bright color of Yule-log and Bonfire-Night large-flame fire-emission. Sits at the bright-and-warm end of the grid, parallel to flaming and scorching in usage.

Berry
noun

A general-purpose color name for the deep blue-purple of Vaccinium blueberries, Sambucus elderberries, and the Aronia black-chokeberries that mark hedgerows in autumn. The color refers to a ripe wild blueberry's bloom-coated skin: a deep, slightly violet-shifted blue with the powdery finish of waxy fruit. Cooler than wine, warmer than indigo, with the foraged-fruit specificity of a word that covers half-a-dozen species.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e969bb
Original
#738abe
Protanopia
#979fb8
Deuteranopia
#f6698a
Tritanopia
#8a8a8a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.92:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.20:1

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