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Hot Akamurasaki

#e968b3
Notes

Hot Akamurasaki (#E968B3) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (325°, 75%, 66%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e968b3
RGB
rgb(233, 104, 179)
HSL
hsl(325, 75%, 66%)
HWB
hwb(325 41% 9%)
OKLCH
oklch(69.6% 0.179 346.8)
HSV
hsv(325, 55%, 91%)
LAB
lab(62.07% 58.02 -15.54)
LCH
lch(62.07% 60.07 345.01)
CMYK
cmyk(0%, 55%, 23%, 9%)

Etymology

Hot
adjective

Old English hāt, of high temperature — applied metaphorically to color since the eighteenth century for warm hues at high saturation. Hot pink, hot red: the implication is luminous intensity combined with thermal warmth. Sits in the bright-and-warm corner of the grid, alongside burning and vivid.

Akamurasaki
noun

Japanese 赤紫, red-purple — the modern Japanese color name for the warm magenta-purple band that sits between aka (red) and murasaki (purple). Akamurasaki color refers to a Showa-period silk furisode obi: a saturated, slightly cool deep magenta with the silk luster of multi-bath beni-and-shikon overdye on patterned silk crepe. Slightly cooler than akane-iro.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e968b3
Original
#7588b5
Protanopia
#989eb0
Deuteranopia
#f76586
Tritanopia
#898989
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.96:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.10:1

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