Rich Ruby Drift

#e9472b

Notes

Rich Ruby Drift (#E9472B) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (9°, 81%, 54%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#e9472b

RGB

rgb(233, 71, 43)

HSL

hsl(9, 81%, 54%)