Electric Ruby Rush

#e91f0c

Notes

Electric Ruby Rush (#E91F0C) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (5°, 90%, 48%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#e91f0c

RGB

rgb(233, 31, 12)

HSL

hsl(5, 90%, 48%)