colors
Back to gallery

Hyper Akamurasaki

#e874bd
Notes

Hyper Akamurasaki (#E874BD) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (322°, 72%, 68%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e874bd
RGB
rgb(232, 116, 189)
HSL
hsl(322, 72%, 68%)
HWB
hwb(322 45% 9%)
OKLCH
oklch(71.5% 0.166 343.6)
HSV
hsv(322, 50%, 91%)
LAB
lab(64.42% 53.48 -17.67)
LCH
lch(64.42% 56.32 341.71)
CMYK
cmyk(0%, 50%, 19%, 9%)

Etymology

Hyper
adjective

Greek hyper, over / beyond — sharing root with Latin super. As a color modifier, hyper implies a saturated-and-over-the-top-active quality where the hue exceeds normal visual amplitude with maximum-stimulation register. Sits at the bright-and-over-active end of the grid, parallel to manic and frenetic in usage.

Akamurasaki
noun

Japanese 赤紫, red-purple — the modern Japanese color name for the warm magenta-purple band that sits between aka (red) and murasaki (purple). Akamurasaki color refers to a Showa-period silk furisode obi: a saturated, slightly cool deep magenta with the silk luster of multi-bath beni-and-shikon overdye on patterned silk crepe. Slightly cooler than akane-iro.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e874bd
Original
#7c90bf
Protanopia
#9ca3ba
Deuteranopia
#f47490
Tritanopia
#929292
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.74:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.66:1

Related Colors

Canvas