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Aglow Annatto

#e8489b
Notes

Aglow Annatto (#E8489B) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (329°, 78%, 60%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e8489b
RGB
rgb(232, 72, 155)
HSL
hsl(329, 78%, 60%)
HWB
hwb(329 28% 9%)
OKLCH
oklch(65.0% 0.209 352.7)
HSV
hsv(329, 69%, 91%)
LAB
lab(56.25% 67.95 -10.42)
LCH
lch(56.25% 68.74 351.28)
CMYK
cmyk(0%, 69%, 33%, 9%)

Etymology

Aglow
adjective

Old English on-glōwan, on-glow — sharing root with glow and gleam. As a color modifier, aglow implies a saturated-and-lit-from-within quality, the bright color of fireplace-and-jack-o-lantern interior-glow-lit warm-light emission against ambient darkness. Sits at the bright-and-warm end of the grid, parallel to glowing and aflame in usage.

Annatto
noun

Bixa orellana, the tropical shrub whose seeds yield a red-orange dye used as food coloring (in cheese, butter, and margarine) and as body paint by the Caribbean and Central American indigenous peoples. The color refers to fresh annatto paste: a saturated, slightly orange red with the matte finish of plant-derived pigment. Warmer than vermillion, drier than tomato.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e8489b
Original
#63749d
Protanopia
#909197
Deuteranopia
#f93c6b
Tritanopia
#707070
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.60:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.83:1

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