Soft Ruby Ink

#e7613c

Notes

Soft Ruby Ink (#E7613C) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (13°, 78%, 57%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#e7613c

RGB

rgb(231, 97, 60)

HSL

hsl(13, 78%, 57%)