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Lit Brazilwood

#e7596d
Notes

Lit Brazilwood (#E7596D) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (352°, 75%, 63%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e7596d
RGB
rgb(231, 89, 109)
HSL
hsl(352, 75%, 63%)
HWB
hwb(352 35% 9%)
OKLCH
oklch(65.4% 0.176 15.0)
HSV
hsv(352, 61%, 91%)
LAB
lab(57.31% 56.47 18.14)
LCH
lch(57.31% 59.31 17.81)
CMYK
cmyk(0%, 61%, 53%, 9%)

Etymology

Lit
adjective

The past participle of light — short and modern. Used as a color word since the late twentieth century for hues that read as if they were illuminated. Lit yellow, lit pink: the implication is luminance combined with the slight optical impression of an internal light source. Sits in the bright-bucket extreme alongside electric.

Brazilwood
noun

Caesalpinia echinata, the dye-source tree of Atlantic-coast South America — so abundant in Portuguese-controlled territory that it gave the country its name. The color refers to brazilein-dyed silk: a saturated, slightly cool deep red with the warm-tone of brazilwood pigment. Deeper than madder, warmer than cochineal.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e7596d
Original
#7a776d
Protanopia
#9f946a
Deuteranopia
#fb4161
Tritanopia
#797979
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.47:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.05:1

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