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Voluptuous Merlot

#e74465
Notes

Voluptuous Merlot (#E74465) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (348°, 77%, 59%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e74465
RGB
rgb(231, 68, 101)
HSL
hsl(348, 77%, 59%)
HWB
hwb(348 27% 9%)
OKLCH
oklch(62.9% 0.199 13.4)
HSV
hsv(348, 71%, 91%)
LAB
lab(54.10% 64.16 18.49)
LCH
lch(54.10% 66.77 16.08)
CMYK
cmyk(0%, 71%, 56%, 9%)

Etymology

Voluptuous
adjective

Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.

Merlot
noun

A Bordeaux red-wine grape — softer, fruitier, earlier-ripening than Cabernet Sauvignon, and the most-planted red grape in France. The color refers to a young Merlot from Saint-Émilion in a glass: a saturated, slightly cool deep red with the optical clarity of mid-tannin wine. Lighter than Cabernet, warmer than Pinot.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e74465
Original
#6e6c65
Protanopia
#988e61
Deuteranopia
#fc1a51
Tritanopia
#696969
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.88:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.41:1

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