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Vibrantred

Deep Ruby Ribbon

#e73648
Notes

Deep Ruby Ribbon (#E73648) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (354°, 79%, 56%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e73648
RGB
rgb(231, 54, 72)
HSL
hsl(354, 79%, 56%)

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