Soft Ruby Silk

#e72a27

Notes

Soft Ruby Silk (#E72A27) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (1°, 80%, 53%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#e72a27

RGB

rgb(231, 42, 39)

HSL

hsl(1, 80%, 53%)