Soft Ruby Ink

#e72336

Notes

Soft Ruby Ink (#E72336) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (354°, 80%, 52%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#e72336

RGB

rgb(231, 35, 54)

HSL

hsl(354, 80%, 52%)