Electric Hollow Goldenrod

From the Greek elektron, amber — the substance whose static-electric properties were observed by Thales of Miletus. Used as a color modifier since the late nineteenth century after electric light made certain saturated colors feel attention-demanding. Electric blue, electric pink: the implication is hot luminance combined with optical impact. Sits at the bright-bucket extreme.

Old English holh, hollow-place. As a color modifier, hollow implies a scooped-and-empty-and-resonant quality, the visual register of bell-and-gourd-and-tree-hollow hand-scooped-and-empty-and-resonant bell-and-gourd-and-tree-hollow hollowed-and-scooped-and-empty-and-resonant surfaces under bell-and-gourd-and-tree-hollow campanile-and-harvest-and-old-oak resonant-and-empty-light. Sits at the modifier-and-mood end of the grid, parallel to void and blank in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.