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Incandescent Ruby

#e66699
Notes

Incandescent Ruby (#E66699) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (336°, 72%, 65%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e66699
RGB
rgb(230, 102, 153)
HSL
hsl(336, 72%, 65%)
HWB
hwb(336 40% 10%)
OKLCH
oklch(68.1% 0.167 357.5)
P3
color(display-p3 0.8403 0.4298 0.5954)
HSV
hsv(336, 56%, 90%)
LAB
lab(60.45% 54.70 -3.05)
LCH
lch(60.45% 54.79 356.81)
CMYK
cmyk(0%, 56%, 33%, 10%)

Etymology

Incandescent
adjective

Latin incandēscēns, growing-hot — present-participle of incandēscere, sharing root with candere (to shine). As a color modifier, incandescent implies a saturated-and-glowing-hot quality, the bright color of tungsten-filament-glow incandescent-lamp light. Sits at the bright-and-warm end of the grid, parallel to glowing and blazing in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e66699
Original
#7a839b
Protanopia
#9c9b96
Deuteranopia
#f75d79
Tritanopia
#858585
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.12:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.73:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E66699
Display P3
Display P3
color(display-p3 0.8403 0.4298 0.5954)
P3 has subtle headroomOKLCH chroma 0.167

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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