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Dynamic Bordeaux

#e4568a
Notes

Dynamic Bordeaux (#E4568A) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (338°, 72%, 62%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e4568a
RGB
rgb(228, 86, 138)
HSL
hsl(338, 72%, 62%)
HWB
hwb(338 34% 11%)
OKLCH
oklch(65.4% 0.182 0.8)
HSV
hsv(338, 62%, 89%)
LAB
lab(57.06% 59.49 0.69)
LCH
lch(57.06% 59.49 0.67)
CMYK
cmyk(0%, 62%, 39%, 11%)

Etymology

Dynamic
adjective

From the Greek dynamis, power — used as a color modifier since the late nineteenth century for hues that read as energetic and active. Dynamic red, dynamic orange: the implication is saturation combined with optical motion. Sits at the bright-bucket center alongside vibrant and lively.

Bordeaux
noun

The French wine region — and the deep red of Cabernet Sauvignon-and-Merlot blends from the Médoc and Saint-Émilion. Bordeaux as a color refers specifically to a young Médoc in a glass: a deep, slightly red-purple-shifted dark red with the optical clarity of high-tannin wine. Deeper than burgundy, cooler than wine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e4568a
Original
#71788b
Protanopia
#969387
Deuteranopia
#f6476a
Tritanopia
#787878
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.50:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.00:1

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