Electric Ruby Rush

#e40721

Notes

Electric Ruby Rush (#E40721) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (353°, 94%, 46%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#e40721

RGB

rgb(228, 7, 33)

HSL

hsl(353, 94%, 46%)