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Direct Cherry

#e38ab4
Notes

Direct Cherry (#E38AB4) is a soft magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (332°, 61%, 72%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e38ab4
RGB
rgb(227, 138, 180)
HSL
hsl(332, 61%, 72%)
HWB
hwb(332 54% 11%)
OKLCH
oklch(73.9% 0.119 350.7)
HSV
hsv(332, 39%, 89%)
LAB
lab(67.88% 39.39 -7.48)
LCH
lch(67.88% 40.10 349.25)
CMYK
cmyk(0%, 39%, 21%, 11%)

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e38ab4
Original
#939cb6
Protanopia
#a9abb2
Deuteranopia
#ef8799
Tritanopia
#a0a0a0
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.45:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.56:1

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