Animated Rouge
Animated Rouge (#E15FAA) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (325°, 68%, 63%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin animātus, given-life — past-participle of animāre, derived from anima (soul, breath). As a color modifier, animated implies a saturated-and-life-given quality where the hue carries visual movement-and-vitality. Sits at the bright-and-active end of the grid, parallel to spirited and lively in usage.
French for red, but in English borrowed specifically as the cosmetic — the powdered or creamed cheek color of eighteenth-century European court fashion, originally derived from carmine. The color sits between rose and coral, warm enough to suggest blood under skin, cool enough to read as paint rather than blush. The Communist rouge of revolutionary France carries the same word but a different etymology of the pigment.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.