Noble Glare Amaranth

Latin nōbilis, well-known / illustrious — sharing root with gnōscere (to know). As a color modifier, noble implies a saturated-and-dignified-and-aristocratic quality, the deep-rich color of pre-modern European noble-class hereditary-aristocratic livery-and-armorial bearings. Sits at the bold-and-aristocratic end of the grid, parallel to aristocratic and highborn in usage.

Middle English glaren, to-shine-brightly. As a color modifier, glare implies a harsh-and-bright-and-overwhelming quality, the visual register of desert-noon-and-snow-field-glare hand-harsh-and-bright-and-overwhelming desert-noon-and-snow-field-and-salt-flat glared-and-harsh-and-bright-and-overwhelming surfaces under desert-noon-and-snow-field-and-salt-flat overhead-sun-and-snow-blind-and-bleached harsh-noon-light. Sits at the modifier-and-mood end of the grid, parallel to flash and blaze in usage.

The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.