Vivid Jolly Goldenrod

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Old French jolif, festive-and-pretty. As a color modifier, jolly implies a hearty-and-warm-and-festive quality, the visual register of Dickens-Christmas-and-Falstaffian-jolly hand-hearty-and-warm-and-festive Dickens-Christmas-and-Falstaffian-and-Pickwickian jollied-and-hearty-and-warm-and-festive surfaces under Dickens-Christmas-and-Falstaffian-and-Pickwickian goose-and-plum-pudding-and-roaring-hearth Christmas-Eve-light. Sits at the modifier-and-mood end of the grid, parallel to merry and mirth in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.