Loud Wool Goldenrod

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Old English wull, wool. As a color modifier, wool implies a sheep-fleece-and-warm quality, the visual register of Cotswold-and-Welsh-and-Highland hand-spun-and-hand-woven sheep-fleece-and-felted Cotswold-Welsh-Highland wool-textile surfaces under hand-spun-and-felted-wool textile light. Sits at the modifier-and-texture end of the grid, parallel to silk and yarn in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.