Warm Tobi
Warm Tobi (#DC777B) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (358°, 59%, 66%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English wearm, of moderate heat — used as a color modifier since the medieval period for hues that read as containing red, orange, or yellow undertones. Warm gray, warm white: not necessarily a temperature, but the optical impression of a slight red-orange shift. Sits across the crisp and neutral buckets.
Named for the tobi — the black kite (Milvus migrans) — the slightly muted red-brown of the bird's plumage and of the tobi-iro dye traditionally used in working-class Edo dress. The color refers to a freshly-dyed tobi-iro cotton: a soft, slightly muted red-brown with the matte finish of plant-and-iron mordant. Drier than rust, warmer than maroon.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.