Firm Vale Hibiscus

Latin firmus, strong / stable — sharing root with English farm (originally a fixed-yearly-rental). As a color modifier, firm implies a saturated-and-resolute quality where the hue holds its visual position without wavering. Sits at the bold-and-firm end of the grid, parallel to steadfast and unwavering in usage.

Latin vallis, valley. As a color modifier, vale implies a broad-pastoral-valley quality, the visual register of Cotswold-and-Yorkshire-Dales wide river-valley pasture-and-hedgerow agricultural surfaces in spring-and-autumn pastoral-and-overcast English afternoon-light. Sits at the modifier-and-place end of the grid, parallel to glen and dale in usage.

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.