colors
Back to gallery

Radiant Cranberry

#da75c8
Notes

Radiant Cranberry (#DA75C8) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (311°, 58%, 66%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#da75c8
RGB
rgb(218, 117, 200)
HSL
hsl(311, 58%, 66%)
HWB
hwb(311 46% 15%)
OKLCH
oklch(70.3% 0.161 334.2)
HSV
hsv(311, 46%, 85%)
LAB
lab(63.18% 50.42 -25.95)
LCH
lch(63.18% 56.71 332.77)
CMYK
cmyk(0%, 46%, 8%, 15%)

Etymology

Radiant
adjective

From the Latin radiare, to emit rays — used as a color word since the seventeenth century for hues that read as luminous and emitting. Radiant gold, radiant pink: the implication is high luminance combined with the optical impression of an outward light. Sits in the bright-bucket center alongside glowing.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#da75c8
Original
#7490cb
Protanopia
#909ec5
Deuteranopia
#e27a95
Tritanopia
#909090
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.85:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.36:1

Related Colors

Canvas