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Punchy Juno Ruby

#da2b64
Notes

Punchy Juno Ruby (#DA2B64) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (340°, 70%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#da2b64
RGB
rgb(218, 43, 100)
HSL
hsl(340, 70%, 51%)
HWB
hwb(340 17% 15%)
OKLCH
oklch(58.7% 0.210 8.1)
HSV
hsv(340, 80%, 85%)
LAB
lab(48.96% 68.15 11.64)
LCH
lch(48.96% 69.13 9.69)
CMYK
cmyk(0%, 80%, 54%, 15%)

Etymology

Punchy
adjective

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Juno
modifier

Latin Juno, Roman-queen-of-gods. As a color modifier, juno implies an asteroid-and-queen-of-gods quality, the visual register of Juno-asteroid-and-Roman-queen hand-asteroid-and-queen-of-gods Juno-asteroid-and-Roman-queen-and-Jupiter-mission juno-and-asteroid-and-queen-of-gods surfaces under Juno-asteroid-and-Roman-queen-and-Jupiter-mission asteroid-belt-and-Roman-temple ancient-pantheon-light. Sits at the modifier-and-cosmic end of the grid, parallel to ceres and vesta in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#da2b64
Original
#5c5e65
Protanopia
#898160
Deuteranopia
#ee0045
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.66:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.51:1

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