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Princely Alizarin

#da2940
Notes

Princely Alizarin (#DA2940) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (352°, 71%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#da2940
RGB
rgb(218, 41, 64)
HSL
hsl(352, 71%, 51%)
HWB
hwb(352 16% 15%)
OKLCH
oklch(57.8% 0.209 20.8)
HSV
hsv(352, 81%, 85%)
LAB
lab(48.09% 66.56 32.37)
LCH
lch(48.09% 74.02 25.93)
CMYK
cmyk(0%, 81%, 71%, 15%)

Etymology

Princely
adjective

Latin prīnceps, first / chief — adjectival suffix -ly. As a color modifier, princely implies a saturated-and-royal-secondary quality, the deep-rich color of European crown-prince coronet-and-livery vestment. Sits at the bold-and-aristocratic end of the grid, parallel to lordly and regal in usage.

Alizarin
noun

1,2-dihydroxyanthraquinone — the principal anthraquinone dye component of madder root (Rubia tinctorum), first isolated and synthesized in 1869 by Carl Graebe and Carl Liebermann. Alizarin color refers to a freshly alizarin-mordant-dyed wool: a saturated, slightly cool deep magenta with the matte finish of anthraquinone-dye-on-mordanted woolen fiber. The first natural pigment to be replaced by a synthetic.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#da2940
Original
#615a3f
Protanopia
#8d7f3a
Deuteranopia
#f00034
Tritanopia
#505050
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.80:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.37:1

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