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Earnest Freya Ruby

#da2756
Notes

Earnest Freya Ruby (#DA2756) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (344°, 71%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#da2756
RGB
rgb(218, 39, 86)
HSL
hsl(344, 71%, 50%)
HWB
hwb(344 15% 15%)
OKLCH
oklch(58.1% 0.211 13.0)
HSV
hsv(344, 82%, 85%)
LAB
lab(48.30% 68.20 19.32)
LCH
lch(48.30% 70.88 15.82)
CMYK
cmyk(0%, 82%, 61%, 15%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Freya
modifier

Old Norse Freyja, goddess-of-love-and-Vanir. As a color modifier, freya implies a Vanir-goddess-and-feathered-cloak-and-Brísingamen quality, the visual register of Norse-Freya-and-Vanir-goddess hand-Vanir-goddess-and-feathered-cloak-and-Brísingamen Norse-Freya-and-Vanir-goddess-and-Brísingamen-amber-necklace freya-and-Vanir-goddess-and-feathered-cloak surfaces under Norse-Freya-and-Vanir-goddess-and-Brísingamen-amber-necklace Folkvang-and-Sessrúmnir-and-cat-drawn-chariot amber-necklace-light. Sits at the modifier-and-myth end of the grid, parallel to odin and vala in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#da2756
Original
#5d5b57
Protanopia
#8a8051
Deuteranopia
#ef003c
Tritanopia
#505050
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.77:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.41:1

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