Bright Ruby Kinetic

#da1807

Notes

Bright Ruby Kinetic (#DA1807) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (5°, 94%, 44%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#da1807

RGB

rgb(218, 24, 7)

HSL

hsl(5, 94%, 44%)