Straightforward Pineapple
Straightforward Pineapple (#D9ECA4) is a soft lime with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (76°, 65%, 78%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.
Ananas comosus, the cultivated pineapple — domesticated in the Caribbean and South America by the Tupí and a luxury good of seventeenth-century European glasshouses, where a single fruit could cost the equivalent of thousands of dollars. The color refers to a ripe pineapple's flesh: a clean, slightly translucent gold-yellow that's brighter than honey and softer than canary, with the optical brightness of high-water-content tropical fruit.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.