Forthright Virtus Crimson

Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.

Latin virtus, manliness-and-courage-and-virtue. As a color modifier, virtus implies a Roman-virtus-and-stoic-and-Cardinal-Virtues quality, the visual register of Roman-virtus-and-Stoic-Cardinal-Virtues hand-Roman-virtus-and-stoic-and-Cardinal-Virtues Roman-virtus-and-Stoic-Cardinal-Virtues-and-Marcus-Aurelius virtus-and-Roman-virtus surfaces under Roman-virtus-and-Stoic-Cardinal-Virtues-and-Marcus-Aurelius Republican-Rome-and-Marcus-Aurelius Stoic-virtue-light. Sits at the modifier-and-Latin end of the grid, parallel to senex and dux in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.