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Lush Umber Crimson

#d91e36
Notes

Lush Umber Crimson (#D91E36) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (352°, 76%, 48%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d91e36
RGB
rgb(217, 30, 54)
HSL
hsl(352, 76%, 48%)
HWB
hwb(352 12% 15%)
OKLCH
oklch(56.9% 0.215 22.4)
HSV
hsv(352, 86%, 85%)
LAB
lab(46.91% 68.31 36.84)
LCH
lch(46.91% 77.61 28.34)
CMYK
cmyk(0%, 86%, 75%, 15%)

Etymology

Lush
adjective

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Umber
modifier

Latin umbra, shadow. As a color modifier, umber implies a shadowed-and-Umbrian-earth-pigment quality, the visual register of Caravaggio-and-Rembrandt-umber hand-shadowed-and-Umbrian-earth-pigment Caravaggio-and-Rembrandt-and-Vermeer-Dutch-Golden-Age umbered-and-shadowed-and-deep-glazed surfaces under Caravaggio-and-Rembrandt-and-Vermeer chiaroscuro-and-tenebrist-and-glazed studio-window-light. Sits at the modifier-and-mood end of the grid, parallel to shade and gloom in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d91e36
Original
#5e5635
Protanopia
#8b7d2f
Deuteranopia
#ef002a
Tritanopia
#474747
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.01:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.19:1

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