Forthright Joy Crimson

Old English forð-riht, straight ahead, direct. Used as a color modifier in Anglo-Saxon-revival contexts for hues that read as honest and unguarded. Forthright red, forthright blue: the saturation is full, the hue is presented without ornamentation or qualification. Sits in the bold-bucket center alongside frank and direct.

Latin gaudia, delights. As a color modifier, joy implies a bright-and-radiant-and-uplifted quality, the visual register of Provençal-troubadour-and-Florentine-Carnival-joy hand-bright-and-radiant-and-uplifted Provençal-troubadour-and-Florentine-Carnival-and-Renaissance-festa joyful-and-bright-and-radiant-and-uplifted surfaces under Provençal-troubadour-and-Florentine-Carnival-and-Renaissance-festa banner-and-procession-and-piazza festival-day-light. Sits at the modifier-and-mood end of the grid, parallel to bliss and glee in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.