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Assured Zen Crimson

#d90830
Notes

Assured Zen Crimson (#D90830) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (349°, 93%, 44%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d90830
RGB
rgb(217, 8, 48)
HSL
hsl(349, 93%, 44%)
HWB
hwb(349 3% 15%)
OKLCH
oklch(56.1% 0.223 22.5)
HSV
hsv(349, 96%, 85%)
LAB
lab(45.83% 71.02 39.14)
LCH
lch(45.83% 81.09 28.86)
CMYK
cmyk(0%, 96%, 78%, 15%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Zen
modifier

Japanese 禅, Zen Buddhism. As a color modifier, zen implies a stripped-down-and-meditative-Mahayana quality, the visual register of Japanese-Sōtō-and-Rinzai-Zen Zen-Buddhist hand-laid rock-garden-and-tatami-and-shōji-screen meditation-hall surfaces under Sōtō-and-Rinzai-Zen Kyoto-temple-garden meditative quiet light. Sits at the modifier-and-cultural end of the grid, parallel to tao and sufi in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d90830
Original
#5a522f
Protanopia
#897b27
Deuteranopia
#ef001f
Tritanopia
#373737
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.21:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.03:1

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