colors
Back to gallery

Rich Pitted Crimson

#d90630
Notes

Rich Pitted Crimson (#D90630) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (348°, 95%, 44%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d90630
RGB
rgb(217, 6, 48)
HSL
hsl(348, 95%, 44%)
HWB
hwb(348 2% 15%)
OKLCH
oklch(56.0% 0.224 22.4)
HSV
hsv(348, 97%, 85%)
LAB
lab(45.77% 71.19 39.08)
LCH
lch(45.77% 81.21 28.76)
CMYK
cmyk(0%, 97%, 78%, 15%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Pitted
modifier

Old English pyt, pit / hole. As a color modifier, pitted implies a small-hole-and-mark-pattern quality, the visual register of worn-and-pitted-stone-and-leather hand-worn-and-pitted stone-and-leather-and-metal worn-and-pitted-mark-and-hole surfaces under worn-and-pitted-stone-and-leather aged light. Sits at the modifier-and-texture end of the grid, parallel to mossed and limed in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d90630
Original
#5a522f
Protanopia
#897b27
Deuteranopia
#ef001f
Tritanopia
#363636
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.02:1

Related Colors

Canvas