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Bulky Cochineal

#d90047
Notes

Bulky Cochineal (#D90047) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (340°, 100%, 43%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d90047
RGB
rgb(217, 0, 71)
HSL
hsl(340, 100%, 43%)
HWB
hwb(340 0% 15%)
OKLCH
oklch(56.2% 0.225 15.5)
HSV
hsv(340, 100%, 85%)
LAB
lab(45.92% 72.60 25.41)
LCH
lch(45.92% 76.92 19.29)
CMYK
cmyk(0%, 100%, 67%, 15%)

Etymology

Bulky
adjective

Old Norse búlki, cargo / mass — adjectival suffix -y. As a color modifier, bulky implies a saturated-and-massive-and-occupying quality where the hue takes up visual space with broad-and-heavy presence. Sits at the bold-and-weighty end of the grid, parallel to hefty and substantial in usage.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d90047
Original
#565347
Protanopia
#877b41
Deuteranopia
#ef0029
Tritanopia
#333333
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.20:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.04:1

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