Sumptuous Hollyhock
Sumptuous Hollyhock (#D8240C) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (7°, 89%, 45%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin sūmptuōsus, expensive — derived from sūmptus (expense). As a color modifier, sumptuous implies a saturated-and-rich-and-luxurious quality, the deep-rich color of Burgundy-and-Champagne-Court late-medieval silk-and-velvet livery in the Très-Riches-Heures manuscript tradition. Sits at the bold-and-saturated end of the grid, parallel to opulent and lavish.
Alcea rosea, the tall biennial of European cottage gardens whose red, pink, and white flowers spire above the garden in late summer. The color refers to the deep red variety of hollyhock at full bloom: a saturated, slightly cool deep red with the matte finish of large mallow-family flowers. Deeper than rose, cooler than coral.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.