Armored Wool Amaranth
Armored Wool Amaranth (#D75A6F) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (350°, 61%, 60%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old French armëure, armor — past-participle of armor, derived from Latin arma (weapons). As a color modifier, armored implies a saturated-and-armor-clad-and-defensive quality, the deep-rich color of medieval-knight full-plate-armor visible-and-formidable battle-presence. Sits at the bold-and-fortified end of the grid, parallel to ironclad and shielded.
Old English wull, wool. As a color modifier, wool implies a sheep-fleece-and-warm quality, the visual register of Cotswold-and-Welsh-and-Highland hand-spun-and-hand-woven sheep-fleece-and-felted Cotswold-Welsh-Highland wool-textile surfaces under hand-spun-and-felted-wool textile light. Sits at the modifier-and-texture end of the grid, parallel to silk and yarn in usage.
The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.