colors
Back to gallery

True Gown Ruby

#d71d57
Notes

True Gown Ruby (#D71D57) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (341°, 76%, 48%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d71d57
RGB
rgb(215, 29, 87)
HSL
hsl(341, 76%, 48%)
HWB
hwb(341 11% 16%)
OKLCH
oklch(57.1% 0.215 11.2)
HSV
hsv(341, 87%, 84%)
LAB
lab(47.00% 69.59 16.85)
LCH
lch(47.00% 71.60 13.61)
CMYK
cmyk(0%, 87%, 60%, 16%)

Etymology

True
adjective

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Gown
modifier

Old French goune, long-loose-garment. As a color modifier, gown implies a Tudor-and-Elizabethan-and-formal-evening-gown quality, the visual register of Tudor-and-Elizabethan-and-Worth-couture-gown hand-Tudor-and-Elizabethan-and-formal-evening-gown Tudor-and-Elizabethan-and-Worth-couture-gown-and-Belle-Époque gown-and-Tudor-and-Elizabethan surfaces under Tudor-and-Elizabethan-and-Worth-couture-gown-and-Belle-Époque Hampton-Court-and-Maison-Worth-Paris court-and-couture-light. Sits at the modifier-and-textile end of the grid, parallel to robe and frock in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d71d57
Original
#585858
Protanopia
#867c52
Deuteranopia
#ec0039
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.20:1

Related Colors

Canvas