Bold Senex Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin senex, old-man-or-elder. As a color modifier, senex implies a Latin-elder-and-Roman-Senate-elder quality, the visual register of Cicero-Cato-the-Elder-senex hand-Latin-elder-and-Roman-Senate-elder Cicero-Cato-the-Elder-senex-and-De-Senectute senex-and-Latin-elder-and-Roman-Senate-elder surfaces under Cicero-Cato-the-Elder-senex-and-De-Senectute Roman-Senate-and-villa-retreat venerable-elder-light. Sits at the modifier-and-Latin end of the grid, parallel to pater and virtus in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.