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Hardy Cowl Strawberry

#d7181b
Notes

Hardy Cowl Strawberry (#D7181B) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (359°, 80%, 47%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d7181b
RGB
rgb(215, 24, 27)
HSL
hsl(359, 80%, 47%)
HWB
hwb(359 9% 16%)
OKLCH
oklch(56.0% 0.219 27.8)
HSV
hsv(359, 89%, 84%)
LAB
lab(45.89% 68.12 50.13)
LCH
lch(45.89% 84.57 36.35)
CMYK
cmyk(0%, 89%, 87%, 16%)

Etymology

Hardy
adjective

Old French hardi, bold / brave — past-participle of hardir (to make brave). As a color modifier, hardy implies a saturated-and-cold-resistant quality, the deep-rich color of Scandinavian-and-Russian boreal-forest-and-tundra outdoor-clothing. Sits at the bold-and-resilient end of the grid, parallel to tough and resilient.

Cowl
modifier

Latin cuculla, monk's-hood-or-hood-of-habit. As a color modifier, cowl implies a monk's-hood-and-deeply-folded-hood quality, the visual register of Benedictine-and-Cistercian-monk's-cowl hand-monk's-hood-and-deeply-folded-hood Benedictine-and-Cistercian-monk's-cowl-and-Cluny-Abbey cowl-and-monk's-hood surfaces under Benedictine-and-Cistercian-monk's-cowl-and-Cluny-Abbey Cluny-and-Cîteaux-Abbey monastic-cloister-light. Sits at the modifier-and-textile end of the grid, parallel to cloak and frock in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d7181b
Original
#5e5317
Protanopia
#8a7b0a
Deuteranopia
#ed001e
Tritanopia
#414141
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.20:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.04:1

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