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Highborn Procyon Ruby

#d70d52
Notes

Highborn Procyon Ruby (#D70D52) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (340°, 89%, 45%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d70d52
RGB
rgb(215, 13, 82)
HSL
hsl(340, 89%, 45%)
HWB
hwb(340 5% 16%)
OKLCH
oklch(56.4% 0.221 12.0)
P3
color(display-p3 0.7733 0.1772 0.3295)
HSV
hsv(340, 94%, 84%)
LAB
lab(46.11% 71.56 18.75)
LCH
lch(46.11% 73.98 14.68)
CMYK
cmyk(0%, 94%, 62%, 16%)

Etymology

Highborn
adjective

Old English hēah-boren, high-born — past-participle of bear. As a color modifier, highborn implies a saturated-and-aristocratic-and-elite quality, the deep-rich color of pre-modern English high-born aristocratic-class livery-and-armorial bearings. Sits at the bold-and-aristocratic end of the grid, parallel to noble and aristocratic in usage.

Procyon
modifier

Greek προκύων, before-the-dog. As a color modifier, procyon implies a Canis-Minor-and-bright-foretaste-of-Sirius quality, the visual register of Canis-Minor-Procyon-and-Winter-Triangle hand-Canis-Minor-and-bright-foretaste-of-Sirius Canis-Minor-Procyon-and-Winter-Triangle-and-Bortle-1-sky procyon-and-Canis-Minor-and-bright-foretaste surfaces under Canis-Minor-Procyon-and-Winter-Triangle-and-Bortle-1-sky January-and-February-winter-zenith winter-stellar-light. Sits at the modifier-and-cosmic end of the grid, parallel to rigel and altair in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d70d52
Original
#555453
Protanopia
#857b4d
Deuteranopia
#ec0032
Tritanopia
#3d3d3d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.16:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.07:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##D70D52
Display P3
Display P3
color(display-p3 0.7733 0.1772 0.3295)
P3 has visible headroomOKLCH chroma 0.221

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas