Bold Soothe Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old English sōthian, to-verify-and-calm. As a color modifier, soothe implies a calmed-and-balm-and-pacified quality, the visual register of apothecary-balm-and-lullaby-soothe hand-balmed-and-anointed-and-pacified apothecary-balm-and-cradle-song-and-bedside-vigil soothed-and-calmed-and-balmed surfaces under apothecary-balm-and-cradle-song bedside-vigil-and-nursery hush-and-balm-light. Sits at the modifier-and-mood end of the grid, parallel to lull and hush in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.